Privacy Policy

2ndEra Limited is committed to protecting your personal data as we respect your privacy.

This privacy policy will inform you on how we will look after your personal data when you enter our competitions and/or visit our website www.2ndera.co.uk (this or our website) (no matter where you visit from).

This privacy policy will also inform you of your privacy rights as well as how the law protects you. A glossary is available for some of the terms used in this privacy policy.

1. The Purpose of this privacy policy

This privacy policy will inform you on how 2nd Era Limited collects and processes your personal data through the use of this website, including any and all data you provide through this website when you take part in a competition, sign up to our newsletter and purchase any products or services.
If you are taking part in our competition, you should also refer to our competition terms and conditions [insert link to competition terms and conditions] referred to as “competition terms and conditions” within this privacy policy.
This website is not intended for use by children and we do not knowingly collect data related to children.
It is important to read this privacy policy as well as any other privacy policies and/or fair processing policy that we may provide on specific occasions when we are collecting and/or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements any other notices and privacy policies and is in no way intended to override them.

2. Controller

This privacy policy will inform you on how 2nd Era Limited collects and processes your personal data through the use of this website, including any and all data you provide through this website when you take part in a competition, sign up to our newsletter and purchase any products or services.
If you are taking part in our competition, you should also refer to our competition terms and conditions [insert link to competition terms and conditions] referred to as “competition terms and conditions” within this privacy policy.
This website is not intended for use by children and we do not knowingly collect data related to children.
It is important to read this privacy policy as well as any other privacy policies and/or fair processing policy that we may provide on specific occasions when we are collecting and/or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements any other notices and privacy policies and is in no way intended to override them.

3. Contact Details

If you have questions regarding this privacy policy or any of our practices please contact our data privacy manager in the following ways.
Full name of legal entity: 2nd Era Limited
Data Privacy manager name: Charles Ward
Email address: theteam@2ndera.co.uk
Postal address: Unit H3, Roman Hill Business Park, Broadmayne, Dorchester, DT2 8LY
Phone Number: 0763024065
You hold the right to make a formal complaint to the (ICO) Informations Commissioners Office, this is the UK supervisory authority for data protection issues (www.ico.org.uk)
We would however appreciate the chance to deal with any issues before you approach the ICO, so please be so kind to contact us first.

4. Changes to this policy and your duty to inform us

Our privacy policy is under regular review. This version was last updated on 30/04/2024. It is important the data we hold for you is current and accurate, please keep us informed of your personal data and any changes during your relationship with us, for example a new address or email address.

5. Third-Party Links

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

6. The data we may collect about you

Identity Data
includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth and gender
Contact Data
includes billing address and your address if different (including post code in each case), email address and telephone numbers.
Financial Data
includes bank account details.
Transaction Data
includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data
includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Profile Data
includes your username and password, and purchases or orders made by you and survey responses.
Usage Data
includes information about how you interact with and use our website, products and services.
Marketing and Communications Data
includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share: aggregated data such as statistical or demographic data for any purpose. Aggregated data is not considered personal data as it does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined or connected data as personal data which will be used in accordance with this privacy policy.
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data), nor do we collect any information about criminal convictions and offences.
We may collect the minimum amount of personal data to enable you to enter into any competition and allow us to run the promotion. If you are a winner, it may be necessary to collect more detailed information from you in order to award your prize to you. You will be notified of this at the time we notify you if you have won in accordance with our competition terms and conditions.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services or to enter you into a competition). In this case, we may have to cancel a product or service you have with us or refuse your entry to a competition. We will notify you if this is the case at the time.

7. We also collect, use and share

Aggregated Data – Such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
We may collect the minimum amount of personal data to enable you to enter into any prize draw and competition and allow us to run the promotion. If you are a winner, it may be necessary to collect more detailed information from you in order to award your prize to you. You will be notified of this at the time we notify you if you have won.
If you fail to provide personal data where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services or to enter you into a competition). In this case, we may have to cancel a product or service you have with us or refuse your entry to a competition. We will notify you if this is the case at the time.

8. How is your personal data collected?

We use different methods to collect data from and about you including through:
Your interactions with us
You may give us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
▪ enter a competition, promotion or survey;
▪ give us feedback or contact us;
▪ request marketing to be sent to you;
▪ interact with or create an account on our website;
▪ use publicly accessible sources; and/or
▪ use third party sources such as analytics providers and/or your bank or building society or other financial institutions when you pay for our services.
Automated technologies or interactions.
As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy https://2ndera.co.uk/ for further details.
Third parties or publicly available sources.
We will receive personal data about you from various third parties and public sources as set out below:
▪ Technical Data from the following parties:
1. analytics providers such as Google based outside the UK;
2. advertising networks such as Facebook based outside the UK;
3. [random competition winner generator(s)];
▪ Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Revolut and PayPal based outside the UK.

9. How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
▪ Where we need to perform the contract we are about to enter into or have entered into with you. (A legally binding contract is formed between us when you purchase goods or services from us or you enter into a competition and accept our competition terms and conditions.)
▪ Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
▪ Where we need to comply with a legal obligation that we are subject to.
To find out more about the types of lawful basis that we will rely on to process your personal data, please see the Glossary below.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

10. Purposes for which we will use your personal data

We have set out below, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.
1. Lawful basis for processing, including basis of legitimate interest
  1. Purpose/Activity:
    1. To Register you as a new customer
  2. Type of data:
    1. Identity
    2. Contact
  3. Purpose/Activity:
    1. Performance of a contract with you to process and deliver your order including
  4. Type of data:
    1. Manage payment, fees and charges
    2. Collect and recover money owed to use
    3. Identity
    4. Contact
    5. Financial
    6. Transaction
    7. Marketing and Communications
    8. Performance of a contract with you
    9. Necessary for our legitimate interests (to recover debts due to us)
  5. Purpose/Activity:
    1. To manage our relationship with you which will include:
  6. Type of data:
    1. Notifying you about changes to our terms or privacy policy
    2. Asking you to leave a review or take a survey
    3. Identity
    4. Contact
    5. Profile
    6. Marketing and Communications
    7. Performance of a contract with you
    8. Necessary to comply with legal obligation
    9. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
  7. Purpose/Activity:
    1. To enable you to partake in a prize draw, competition or complete a survey
  8. Type of data:
    1. Identity
    2. Contact
    3. Profile
    4. Marketing and Communications
    5. Performance of a contract with you
    6. Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
  9. Purpose/Activity:
    1. To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  10. Type of data:
    1. Identity
    2. Contact
    3. Technical
    4. Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
    5. Necessary to comply with a legal obligation
  11. Purpose/Activity:
    1. To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  12. Type of data:
    1. Identity
    2. Contact
    3. Profile
    4. Usage
    5. Marketing and Communications
    6. Technical
    7. Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
  13. Purpose/Activity:
    1. To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
  14. Type of data:
    1. Technical
    2. Usage
    3. Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
  15. Purpose/Activity:
    1. To make suggestions and recommendations to you about goods or services that may be of interest to you
  16. Type of data:
    1. Identity
    2. Contact
    3. Technical
    4. Usage
    5. Profile
    6. Marketing and Communications
    7. Necessary for our legitimate interests (to develop our products/services and grow our business)
If you are the winner of the competition you will be invited to participate in publicity exercises relating to the competition. Your participation is not compulsory but would be greatly appreciated by us. If you do not wish to participate your participation in the competition or chances of winning will not be affected in any way.
However, if you do not wish to participate in any publicity and decline to be named as the winner, we may still have to provide your details to the Advertising Standards Authority (ASA) as proof that the competition has been properly administered and the prize awarded. This is a legal requirement we must comply with. If you require details of how the ASA will use and process your personal data, please let us know.

11. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

12. Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us, entered a competition and you have not opted out of receiving that marketing.

13. Third-party marketing

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

14. Opting out

You can ask us or third parties to stop sending you marketing communications at any time by following the opt-out links on any marketing communications sent to you or by contacting us at any time.
Where you opt out of receiving these marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

15. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our [Terms and conditions] available at www.2ndera.co.uk.

16. Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

17. Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table “Purposes for which we will use your personal data” above.
▪ External Third Parties as set out in the Glossary.
▪ Specific third parties listed in the table “Purposes for which we will use your personal data” above.
▪ Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

18. International transfers

Many of our external third parties are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
▪ We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
▪ Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

19. Data security

Many of our external third parties are located outside the UK, and as a result, the processing of your personal data may involve transferring it outside the UK. When we transfer your personal data out of the UK, we ensure that a similar level of protection is maintained by implementing one of the following safeguards:
- We only transfer your personal data to countries that have been determined to offer an adequate level of protection for personal data.
- In cases where we engage specific service providers, we may utilise contractual agreements approved for use in the UK. These contracts ensure that your personal data receives the same level of protection it would have in the UK.
If you would like further information on the specific mechanism used by us when transferring your personal data out of the UK, please don’t hesitate to contact us.

20. Data retention

How long we retain your personal data depends on various factors, including the purposes for which we collected it and any legal, regulatory, tax, accounting, or reporting requirements. Generally, we will only keep your personal data for as long as reasonably necessary to fulfil these purposes.
We may retain your personal data for a longer period if there is a complaint or if we reasonably believe there is a possibility of litigation regarding our relationship with you.
To determine the appropriate retention period, we consider factors such as the amount, nature, and sensitivity of the personal data, the potential risk of unauthorised use or disclosure, the purposes for which we process your data, and whether we can achieve those purposes through other means.
Details of retention periods for different aspects of your personal data are outlined in our retention policy, which you can request from us. In certain circumstances, you can request the deletion of your data; please refer to “Your legal rights” below for more information.
Additionally, we may anonymize your personal data for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

21. Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. If you wish to exercise any of these rights, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

22. Glossary

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

23. Third Parties

External Third Parties

Service providers acting as processors based in the United Kingdom who provide IT and system administration services. Professional advisers acting as processors or joint controllers, including lawyers, bankers, auditors, and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance, and accounting services.HM Revenue & Customs, regulators, and other authorities, such as the Advertising Standards Authority, acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances. Marketing providers such as Text Global Limited and Mailchimp are utilised for marketing campaigns with customer approval.

We use “Analysis” cookies to comprehend user behaviour and optimise marketing campaigns. For example, we may track which creative and medium resonate more with our client base. This process enables us to serve relevant ads to our clients and deliver a better experience with our brand.

Your Legal Rights

You have the right to:

Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

▪ If you want us to establish the data’s accuracy.

▪ Where our use of the data is unlawful but you do not want us to erase it.

▪ Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

▪ You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.